At the beginning of November, the Sila National Park organized a blog tour in collaboration with WeLike Association in order to promote its territory. Le Vie della Perla – Viaggiare in Calabria, as member of the Association, was involved in providing environmental guides, accommodation and several advice thanks to its experience.
Organizing a Blog Tour is like organizing a simple “journey”: you have to host some bloggers and take around them showing the most interesting places, because the bloggers are simply travellers who love travelling and discovering new locations. At the end of their experience they write about it on the blog site for their fans and followers and share posts and pictures on their social network profiles.
Nowadays people search more information about a specific destination before leaving, so this is a new way to travel and promote a land.
So 7 bloggers were invited to stay in Sila for 4 days: Adelina Guaglianone, Concetta Maria Valente, Eleonora Tramonti, Maria Teresa Mauro, Michela Mazzotti, Silvia Badriotto and Luca Ippolito. They are from different parts of Italy and specialized in travel, food&wine and photos. Some of them write on blogs which are written in English, too.
It was an interesting journey around the Park of Sila where they visited natural reserves with their high centenarian pines, wild animals and wonderful views, breathing the purest air in Europe.
They discovered the traditions of weaving craft and jewelery making meeting the Spadafora family and their jeweller’s and Domenico Caruso with his School of Carpets which still uses the traditional loom.
They visited San Giovanni in Fiore, a little village in the Great Sila which is famous for Gioacchino Abbot, a theologian who had been named by Dante in his “Inferno”, and Taverna, in the Little Sila, the village of the great painter Mattia Preti.
They tasted typical dishes with local products of this land such as mushrooms and potatoes, but also salami and cheeses.
They enjoyed the Adventure Park in Lorica (there is another one in Zagarise in the Little Sila) and went on the bobsleigh. They were surprised by the warmth people who helped us during our tour making the blogger stay unforgettable.
It was a great experience for all of us, but hard at the same time with the organization of the accommodation for the bloggers, the excursions on the mountains and the sightseeing.
At the end of the blog tour, thanks to the Studio Salerno a web marketing expert, it has been possible to study what had happen on internet during that period following each post or image that every blogger had shared on their personal social network.
The results were excellent demonstrating the power of this new kind of communication: our message travelled faster than us.